Zac Contreras
Synaptic Pathways, 2020
India ink and salt on paper
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★zac

Integrated campaigner | Pro-democracy advocacy, labor justice & border policy in the surveillance age
“Remember to imagine and craft the worlds you cannot live without, just as you dismantle the ones you cannot live within." — Ruha Benjamin
ABOUT

Zac’s practice weaves together policy, communications, integrated campaigning, strategic advising, media, and culture. A builder and connector, he thrives on bringing bold, creative people together to disrupt unjust systems and build radical alternatives in their place.


Zac is currently a communications strategist focusing on immigration, criminal legal reform, voting rights, and privacy and surveillance. He coordinates shared messaging and narrative alignment for strategic campaigns and emergent issues.


Master of Public Policy graduate from Duke University with a focus on social policy, human rights, economic justice, im/migration, and border policy. Earned a B.A. from Wake Forest University in Politics & International Affairs and Sociology (crime and criminal justice concentration), with a minor in MESA Studies.

Integrated Campaigning

Developing strategies, coordinating people + their talents, and deploying tactics to achieve short- and long-term defined goals.

  • EveryAction + NGP VAN + Action Network
  • Project Management
  • Goal Setting & Performance Tracking
Narrative Strategy

Making meaning and delivering messages/stories/narratives to shift the mental modes through which people interpret and act on social issues.

  • Training (narrative strategy, values-based messaging, narrative/messaging frameworks)
  • Storytelling
  • Cross-Functional Narrative Alignment
Strategic Communications

Translating policy into everyday language, advising and guiding advocates in multi-level lobbying, and synthesizing traditional communications with organizing and legal strategies to mobilize people and influence power in service of just systems.

  • Base Mobilization & Member/Donor Engagement (A/B testing, virtual and in-person actions, text and email campaigns)
  • Press Relationship Management (Cision)
  • Writing (talking points, policy memos, op-eds, etc.)
  • Rapid Response & Crisis Communications
Design

Crafting visual form and identity for movements, campaigns, and more to communicate purpose and drive action.

  • Graphic & Video (Adobe Photoshop/Premiere Pro/InDesign/Express, Canva, painting)
  • Website (WordPress, basic HTML)
  • Branding & Social Media Management
PORTFOLIO
Created poster for May Day rally in Durham, North Carolina, May 2026. Collaboration with G. Marshall.

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Created poster for May Day rally in Durham, North Carolina, May 2026. Collaboration with G. Marshall.

View in color.
Created poster for May Day rally in Durham, North Carolina, May 2026. Collaboration with G. Marshall.

View in color.
Authored report for the Border Humanity Project, a multi-state initiative including ACLU-AZ, ACLU-NM, ACLU-SDIC, and ACLU-TX. A reference and a guide to help integrate narrative strategy across work by identifying strengths and opportunities. Informed by 19 interviews, ten ACLU narrative change examples, and extensive review of internal/external resources. October 2025.

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Created flyer for an event at Duke University, October 2025.

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Created flyer for an event at Duke University, October 2025.

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Organized and moderated talk at Duke University, November, 2024.
Organized and moderated talk at Duke University, February, 2025.

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Created poster for anti-war rally in Durham, North Carolina, May 2025.

View in color.
Created poster for rally against ICE detention expansion, Raleigh, North Carolina, May 2026. Collaboration with G. Marshall.

View in color.
Moderated talk at Duke University, April 2026.
CONTACT

ziik44@proton.me

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